Author
Keith Wright
Chairman, SweepLift
20 articles
Articles by Keith
How Billion-Dollar B2B Brands Quietly Built Their Growth Engines With Incentivized Lead Generation
Keith WrightFeb 7, 2026
Why Treating Prospects as Consumers Makes B2B Incentives Work
Keith WrightOct 6, 2025
Better Lead Generation With Smart Incentives
Keith WrightSep 23, 2025
What is Smart Incentivized Lead Generation?
Keith WrightSep 23, 2025
Incentivized Marketing in B2B Demand Generation
Keith WrightSep 23, 2025
Mastering Incentivized Lead Generation: A Comprehensive Guide for Marketers
Keith WrightSep 15, 2025
Sweeplift Offer: We'll Test Any Super Bowl Ad Vs Your Core Audience
Keith WrightSep 8, 2025
Getting More From Incentivized Lead Generation Campaigns
Keith WrightSep 8, 2025
A New Lead Optimization System for Growth Marketers
Keith WrightSep 8, 2025
From Gift Card Skeptic To Believer: Using Incentives to Book Better B2B Meetings
Keith WrightSep 8, 2025
Why Did NFL Fans Love These Three Super Bowl Ads?
Keith WrightSep 8, 2025
If you’re going to do promotions anyway, you might as well get more from them
Keith WrightSep 8, 2025
The Art of Audience Profiling: Stanley Cups’ Road from $70M to $750M
Keith WrightSep 8, 2025
Why we created Sweeplift
Keith WrightSep 8, 2025
Welcome to the Next Wave of Performance Marketing
Keith WrightSep 8, 2025
Behavioral Signals Aren’t Enough
Keith WrightSep 8, 2025
How to Create Effective LinkedIn Ads for Incentivized Lead Generation Campaigns
Keith WrightSep 8, 2025
Test-and-Learn Agendas for Incentivized Lead Generation Success
Keith WrightSep 8, 2025
The Ultimate Incentivized Lead Gen Playbook
Keith WrightSep 8, 2025
Maximize B2B Campaign ROI: The High-Conversion Incentive Messaging Checklist
Keith WrightAug 5, 2025