Easily recruit, study and convert the audience you target on paid social

Run targeted sweepstakes and giveaways that help you survey, study, and convert any target audience from the walled-gardens. 
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Recruit and survey your target audience where you spend ad dollars

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Target Paid Social Audiences

Reach over 3 billion consumers and leverage 10,000 different targeting parameters to reach the best audience.

FEATURES AND BENEFITS-3

Recruit Them Into Surveys

Break open the gates of the walled gardens by using targeted promotions that incentivize your audience to complete surveys.

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Generate First-Party Leads & Conversions

Actionable insights from first-party data on your audience and ad effectiveness that can quickly improve return on ad spend.

A research & sales optimization platform for your Meta, Google, TikTok, & LinkedIn campaigns

Recruit and survey those consumers who are ignoring your paid ads and learn how to quickly convert them into customers.

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Recruitment Campaign

Run a targeted recruitment campaign through the social media platforms promoting either a sweepstakes or giveaway inviting the right people to participate who must complete a survey first.

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    SEGMENTATION: Learn how to best structure the market into distinct segments
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    NEEDS: Clearly understand the differences between these segments in terms of emotional and functional needs
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    PRIORITIZATION: Easily prioritize the opportunity with these segments and activate them through the walled garden ad platforms
FEATURES AND BENEFITS-3

Walled-Garden Survey

Once they click through the recruitment ad, they can enter the promotion where they will have to complete a survey of around 10 questions and assess various stimuli.

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    FEATURES & BENEFITS: Learn about the top feature and benefit combinations that will win over your target audience
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    PRICE RANGE: Understand what price range your target audience is most willing to pay
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    TARGET AUDIENCE: Shed light on the audience segments who have the highest propensity to convert for each product
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Insights Activation

Utilize Bayesian statistics and advanced analysis powered by first-party data to extract deep insights and quickly remarket to and scale effective campaigns against the same target audience.

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    MESSAGING: Measure the effectiveness of different messaging strategies
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    CREATIVE: Receive feedback on the engagement levels of your creative by audience
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    FULL-FUNNEL: Develop a comms strategy for each audience and marketing stage

Better connect with your target audience and increase your return on ad spend

Demystify tough ad effectiveness questions that A/B tests can't. Recruit, study, and convert your target audience as opposed to just observing their behaviors.
Researchers

Campaign Feedback Loop

Never feel disconnected from your audience again and create a direct feedback loop through the same newsfeed where your ad dollars are spent.
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    INCENTIVE: Align audience interests with promotional incentives using sweepstakes and giveaways
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    RECRUIT: Reach any audience across walled gardens ad platforms, email, and SMS
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    ACQUIRE: Acquire their first-party data, secure marketing consent, and provide coupons to drive conversions
Agencies

Capture Attention & Create a Connection

Stop being ignored by your target audience. Learn how to capture their attention with the right creative and connect with the right message.
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    SURVEY: Conduct consumer surveys to gather preferences and feedback
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    AUDIENCES: Create audience personas by profiling their pain points, needs, and motivations
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    CONCEPTS: Gather feedback on various product, packaging, and ad concepts
Brand Marketers

Increase Average Customer Lifetime Value

Learn how to distinguish and target those consumers most likely to become repeat as opposed to single-purchase customers.
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    GENERATIVE AI: Establish a proprietary consumer knowledge base to fuel generative AI
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    ANALYZE: Understand advanced customer segments illuminating the “why” behind top products and campaigns
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    ACTIVATE: Action on the intelligence within the same channels used to collect the data to drive performance

All it takes is a click to have a conversation

...and join the other
brands that we've worked with

We're only as good as the successes our customers achieve.  Whether a study results in a refocused go-to-market strategy or push-the-limits of their creative, we love helping brands study their audiences and concepts.
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