SweepLift

BCG and Google have found that marketing with first-party data can double revenue and increase cost savings by 1.6 times.

Google & BCG: Delivering on the Promise of First-Party Data

Measure Ad Likability And Make It Actionable

SweepLift measures ad likability against a given audience, which is the best predictor of ad relevance. Ad relevance is the best indicator of marketing effectiveness, which is our core focus at SweepLift

Google and Ipsos found that relevant video ads get three times the attention of an average video ad.

Google & Ipsos: Making More Effective and Relevant Video Ads

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To Learn More About Sweeplift's Audience-Driven Creative

Enhance Your Campaigns With Pre-Tested Audiences Predisposed To Liking Your Ads

Pre-test your creative for audience likability and then build enhanced campaigns with audiences paired with validated creative messaging aligned at the ad set level

Compare Likability Scores Across Audience And Creative With The SweepLift Scorecard

Results from each creative experiment are processed using SweepLift’s statistically driven engine, and the SweepLift Scorecard then visualizes the results, showing advertisers where they have a good fit

Likeability

First Trial	Audience	Reach
Audience 1 Audiences Audiences The programmatic audiences from either Facebook, Google or TikTok, that were surveyed and asked to rate the different ad creative tested.		183M
Audience 2	Home & Garden Interest	174M
Audience 3	Pet Lovers	125M
Audience 4	Pet Store Interest	10M
Audience 5	Customers	500K

Video 1	Video 2	Video 3 Creative Creative The ad creative being pre-tested for goodness-of-fit with different programmatic audiences that might be targeted in a future campaign.
30% 7	35% 6.5	35% 7.5
70% 6.5	10% 8	20% 7.2
20% 7.2	55% 5	25% 7
80% Metrics Preference Of multiple ads tested, which ad did someone prefer the most. Intensity Of a scale of ten, how much did the user like a given ad. Retention How much of a given ad did someone watch. 8	10% 5.5	10% 6.5
1% 6	5% 7.5	94% 7


30%
70%
20%
10%
1%


35%
10%
55%
10%
5%


35%
20%
25%
80%
94%

Test And Learn Through A Series Of Creative Experiments