Easily recruit, study and convert the audience you target on paid social
Recruit and survey your target audience where you spend ad dollars
Target Paid Social Audiences
Reach over 3 billion consumers and leverage 10,000 different targeting parameters to reach the best audience.
Recruit Them Into Surveys
Break open the gates of the walled gardens by using targeted promotions that incentivize your audience to complete surveys.
Generate First-Party Leads & Conversions
Actionable insights from first-party data on your audience and ad effectiveness that can quickly improve return on ad spend.
A research & sales optimization platform for your Meta, Google, TikTok, & LinkedIn campaigns
Recruit and survey those consumers who are ignoring your paid ads and learn how to quickly convert them into customers.
Recruitment Campaign
Run a targeted recruitment campaign through the social media platforms promoting either a sweepstakes or giveaway inviting the right people to participate who must complete a survey first.
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SEGMENTATION: Learn how to best structure the market into distinct segments
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NEEDS: Clearly understand the differences between these segments in terms of emotional and functional needs
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PRIORITIZATION: Easily prioritize the opportunity with these segments and activate them through the walled garden ad platforms
Walled-Garden Survey
Once they click through the recruitment ad, they can enter the promotion where they will have to complete a survey of around 10 questions and assess various stimuli.
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FEATURES & BENEFITS: Learn about the top feature and benefit combinations that will win over your target audience
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PRICE RANGE: Understand what price range your target audience is most willing to pay
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TARGET AUDIENCE: Shed light on the audience segments who have the highest propensity to convert for each product
Insights Activation
Utilize Bayesian statistics and advanced analysis powered by first-party data to extract deep insights and quickly remarket to and scale effective campaigns against the same target audience.
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MESSAGING: Measure the effectiveness of different messaging strategies
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CREATIVE: Receive feedback on the engagement levels of your creative by audience
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FULL-FUNNEL: Develop a comms strategy for each audience and marketing stage
Better connect with your target audience and increase your return on ad spend
Campaign Feedback Loop
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INCENTIVE: Align audience interests with promotional incentives using sweepstakes and giveaways
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RECRUIT: Reach any audience across walled gardens ad platforms, email, and SMS
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ACQUIRE: Acquire their first-party data, secure marketing consent, and provide coupons to drive conversions
Capture Attention & Create a Connection
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SURVEY: Conduct consumer surveys to gather preferences and feedback
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AUDIENCES: Create audience personas by profiling their pain points, needs, and motivations
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CONCEPTS: Gather feedback on various product, packaging, and ad concepts
Increase Average Customer Lifetime Value
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GENERATIVE AI: Establish a proprietary consumer knowledge base to fuel generative AI
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ANALYZE: Understand advanced customer segments illuminating the “why” behind top products and campaigns
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ACTIVATE: Action on the intelligence within the same channels used to collect the data to drive performance