We help you design meaningful Creative Experiment variables and objectives. Then help you build off of past learnings. Lastly, we help you choose a promotional concept, prize and fulfillment details.
We help you choose the right experiment hypothesis focused on either Audience, Creative, Inventory or a Hybrid.
We help define questions that measure Creative Lift impact on your Audiences across top Brand KPIs.
Sweep Lift gives you more relevant data, so that you can learn what resonates with your target audience based on the creatives you’ve shown them. More creative experiments naturally lead to more questions, and more questions lead to more refined and better performing creatives.
We educate your team on the Creative Experiment process and then design an initial Creative Experiment brief based on clear marketing goals.
Our team helps align your marketing goals to a KPI driven hypothesis that explores questions on audience, creative, narrative or ad inventory.
Creative consultation is then provided around your creative and messaging to develop the right assets for the Creative Experiment.
Consultation is given on what best promotional concept would incentivize the right amount of audience engagement for your Creative Experiment.
Our team then completes the Creative Experiment build and launch with our proprietary Creative Experiments platform along with a coordinated ad spend.
Insights will be generated from multiple machine learning models unlocking a book of statistically significant creative insights along with a media action plan delivered by our Analysts.
That’s because our insights and data are actionable across both Google and Facebook. making it easy to take the data insights we’ve gathered and develop meaningful campaigns and meaningful audiences that resonate.
Top creative agencies around the world often make working with us one of their requirements, because they can get more insights on their creative hypothesis for any client, brand or campaign -- more-so than anywhere else.
Media agencies rely on our data-backed Creative Experiments to help them buy and manage their ad spend more efficiently, because it enables them to match the right creative, copy and sequencing with the right audience.
For analysts and data scientists who are good with SQL and Python, they can use our Creative Experiments API to conduct flexible and advanced creative analytics reports. We deliver data at a hit level, session level and ID level -- all tied to your video creative to understand exactly how a given audience engages with your brand and message.