We’ll work closely with you to design the experiment, promotion, and customize the design of the end user experience.
We don’t stop working, even after your Creative Experiment is designed and launched. With our intuitive promotional white-labeled and web-based application, your target audiences are naturally incentivized from the time they see the promotion's ad on Google or Facebook, through to their submission on your Creative Experiment.
Our Ads Management team helps set up the ad campaigns that will promote your Creative Experiment among the target audiences in a way that eliminates any cross-pollination of users from one audience to another making for cleaner analysis.
During the time your ads are live, we’ll fine-tune their performance to help you get the cheapest possible submissions to your experiment’s promotion. Our data insights team will then work with you to unpack the findings and apply them to your broader campaign strategy.
As your promotion receives more submissions from your Target Audience, the platform is able to unlock more advanced and predictive models. Each model is built from scratch using the data collected from your Creative Experiment.
Reaching statistical significance is great, but getting even more concrete, (and often surprising!) insights sets your team up to conduct increasingly more valuable Creative Experiments.
Studies show that, on average, media placements only account for about 30% of a brand campaign's success while the creative drives 70%, according to Dynamic Logic.